Louis Diez is an expert in annual fund development, digital fundraising, and engagement strategies.
He currently serves as Executive Director of Annual Giving with Muhlenberg College.
Previously, he was Director of the Annual Fund and Development Business Operations at the Baltimore Symphony Orchestra and Associate Director of Development at Johns Hopkins SAIS. In this last role, he led annual giving efforts and worked closely with the Latin-American Studies Program to fund major priorities. Prior to Hopkins, he was the annual fund director at a liberal arts college in TN.
Of varied interests, Louis holds an MBA from CUNEF, a PhD in Business Administration from Universidad Rey Juan Carlos (both in Spain), and an MM in Music Performance from the University of TN. His thesis applied neural networks to predict economic performance indicators. He has also published articles on the investment value of musical instruments, edited peer-reviewed papers exploring applications for economic theories of legitimacy, and been featured in the music business section of the College Music Society’s journal. He writes about philanthropy on his blog at www.marktlab.com.
Recent publications on www.marktlab.com.
- Toward a New Annual Giving Paradigm
- Low-trust Donors
- Fundraisers: Up Your Email Game. A White Paper on Email use in Nonprofit Development and Advancement
- Best Practices in US Higher Education Fundraising: Development and Alumni Relations at University of Miami [Upcoming publication in La Cuestión Universitaria]
Build a Thriving Annual Giving Program With Proven Strategies