Fundraisers: Up Your Email Game

A White Paper on Email use in Nonprofit Development and Advancement

Email is an inexpensive and powerful communication tool but it must be used well.

In this 16-page white paper, I lay out a comprehensive guide to every aspect of email that I have found to impact fundraising results.

As a bonus, you’ll find an example of a Giving Day email sequence and schedule I have used effectively in different organizations. Feel free to copy!

Download White Paper “Fundraisers: Up Your Email Game” [PDF]

Future of Fundraising

This whitepaper is about how annual giving needs to change to stay relevant.

Essentially, it says that you need to leverage technology to communicate and provide meaning to people in a more human way, not less.

I was somewhat inspired by jidoka or automation with a human touch.

Download: Toward A New Annual Giving Paradigm