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A White Paper on Email use in Nonprofit Development and Advancement
Email is an inexpensive and powerful communication tool but it must be used well.
In this 16-page white paper, I lay out a comprehensive guide to every aspect of email that I have found to impact fundraising results.
As a bonus, you’ll find an example of a Giving Day email sequence and schedule I have used effectively in different organizations. Feel free to copy!
This whitepaper is about how annual giving needs to change to stay relevant.
Essentially, it says that you need to leverage technology to communicate and provide meaning to people in a more human way, not less.
I was somewhat inspired by jidoka or automation with a human touch.
Was privileged to talk about university fundraising in Spain at two prestigious institutions: Universidad Rey Juan Carlos and Cátedra UNESCO de Gestión y Política Universitaria.
Really enjoyed hearing Juan Salvador Pérez Villanueva explain the moves management process as el método del CASO:
I have been thinking about this subject for years. I believe this whitepaper is a good first step toward understanding how fundraising is different, but still possible, in low-trust contexts.